You know, this may actually be what PETA wants:

I’m sorry, but I just don’t understand PETA, they use guilt far too often for my liking. Yeah - I know that my chicken came from a factory farm. That’s really tough shit because a) its already dead and b) it’s an animal. What would PETA like us to do? Set up a nice big chicken society, build schools for the chickens… so that they can go and use their incredibly developed brains to their full potentials?

You never know.